We all should know that well-positioned websites on Google search brings huge organic traffic to your site, increasing the ability to attract and convert leads. According to Hubspot, over 75% of users never go beyond the first page of search results. This demonstrates the importance of being ranked effectively.
But do you know what you need to do to achieve this goal? To make your website appear in a top position on search engine rankings, you have to use SEO techniques, which are designed to adapt your website content to the ranking criteria of Google's algorithm.
It is important to keep in mind that these ranking criteria are not always the same. From time to time, Google update its guides in away to improve the user experience and to adapt to behaviours changes. However we have listed 3 top SEO tips for small businesses:
1- Create relevant content
The quality and relevance of content for users is one of the most important tools in SEO. Google wants to provide users with good choices and great experiences when they search on their platform so they will prioritise websites which will attend the users’ needs for information and simplicity. You should act as a consultant of themes related to your business to bring relevant content. It is also important to follow the rules of SEO writing when creating your texts.
2- Choose the right Keywords
It is essential to plan and map all the most used keywords that are relevant to your customers. Choosing the right words is what guides the production of content in order to meet existing demands of users, by mapping the terms that are already being used in the search engines. There is a range of different platforms and tools you can use to help you understand and evaluate how mucthey can generate in terms of access.
3- Use link building
As we mentioned before, Google's algorithms take in consideration the quality of your content. One of the important factors that determines the relevance of content is the quantity of websites that link to yours because as it is a signal of credibility. Knowing that websites with more backlinks tend to be more well positioned on rankings, you should be interested in building links to drive referral traffic.
At Website 365, we have a team specialist in SEO, which can help you start your strategy for scratch or improve the current one. Contact us to learn more about how we can help you!