Before diving into required skills in digital marketing for the Metaverse and Web 3.0, let’s just brush over our understanding of Web 3.0 because the Metaverse…well the name speaks for itself.
To put it concisely, web 3.0 is the next stage in the evolution of the Internet. As the Internet evolves, things will become more decentralized and allow for creators to have more power in branching out. Users will have greater control of their data and rather than have it as a liability, it could well be a powerful asset.
What skills will one then need for the whole immersive experience while working in digital marketing?
Semantic content marketing would be a good place to start. Web 3.0 will command brands and marketers to approach content creation semantically. This means developing targeted content based on entire topics, with value-driven insights that match the user’s search profile wholly and completely. In this regard, user-generated content (UCG) will become more valuable as it is likely to build more trust, authority and awareness.
Advanced User Experience (UX) would definitely be next. While user experience has long since been the critical focus for digital marketers, to make it completely frictionless will be the winning ploy should it be a battlefield of digital media and user experience platforms. This frictionless experience would most probably involve completely interactive, user-friendly and possibly three-dimensional platforms that could also be inclusive to the Metaverse.
Immersive Marketing Techniques is also a strong desirable skill. Going off of the previous point, a three-dimensional experience will most definitely be expected by users in Web 3.0 and the Metaverse. While the Metaverse is still in its infancy, campaigns and brands have already started to embrace the immersive nature of this evolution for advertisements and closer connections to consumers.
All of this is bound to become commonplace in tomorrow’s world and as digital marketers, it is your role to make these visions into ‘digital’ reality. Although it may seem daunting, the right mindset and preparation is just what’s needed to transform the opportunity into a success story.