We’ve previously combed through and understand the necessity for digital accessibility, the
need for inclusivity when it comes to digital accessibility and also what is it and why is it.
Needless to say, it is then equally important to understand the ‘how’ behind digital
accessibility and its implementation, relevant when bearing in mind marketers.
When thinking of UX (user experience), the dream is forever to have a seamless and
effortless experience, one without any problems and one that makes users want to leave a
review because it went off so fantastically. Of course, there are a thousand and one problems
that might mess up this dream and from that, also ruin the experience of the user which might
cause them to never ruin. And that, is the largest nightmare. See how quickly one can turn
into another?
Sure, you’re looking at analytics and testing UX every chance you get, but are you testing it
for accessibility because, that might turn the tables in your favor, even if just by a little bit.
So here’s the know-how:
 User Journeys: The sequence of actions taken by a user on your website adds up to the
user journey. A critical journey would entail the user eventually making a purchase,
watching a video etc. basically whatever it is you’re promoting. So, most importantly,
ensure fluidity so that your user can successfully complete a critical journey and not be
lost in the maze that is the website. Secondly, be considered to people with disabilities.
Sadly, they expect issues because they know they’re not being thought of but don’t make
it so very out of their reach that they can’t even do the one thing they came to your site
for.
 Accessible Websites: Your website might perhaps be the only chance you have to make
an impression on a new user/customer. Try and make it as appealing and welcoming as
possible. Ensuring your content is accessible is key and that can be made easier by
breaking the monotony of your website. Through in pictures, videos…anything that’ll
stop your user from feeling they’re scrolling with their eyes half shut.
 Alt Text for Images: Remember when I said people with disabilities expect issues?
Here’s one way to reduce them. Describe your images. Screen users get better
comprehension of the content. If your images can do visual explanation, and aren’t just to
make the website look pretty, even better. Don’t add alt-text for the pictures that add to
the aesthetic though. Screen readers tend to read everything and if they realize they've
wasted time reading about something completely irrelevant, they’re going to click out.

Found these few tips engaging and enlightening? Fear not, there’s more up the sleeve. Keep
an eye out for them!