We could very likely say that SEO was the by-product of the creation of the internet. From the time companies and organizations realized they needed the internet to branch out and reach the deepest corners of the world, SEO has been that tool to reach new audiences, create traffic and spread growth. As the internet evolved, so did SEO and so we now have it as the sophisticated practice informed and constantly adapting to user behavior.
What then are On-Page and Off-Page SEO?
On-Page SEO
When digital marketers work on using, remedying and updating techniques that are used on-site, enabling companies to land their webpages on an SERP, it is the involvement of On-Page SEO that enables and helps them.
By using content and technical elements, On-Page SEO improves the qualities of a web page. Because of this, the more On-Page SEO Optimization that happens, the more traffic websites receive and the more relevant that traffic will be. Some of the technical aspects of a webpage that can be optimized through On-Page SEO, for an increase in page ranking, include:
- Title Tags
- Headings
- URL Structure
- Alt Text for Images
- Site Speed
- Internal Links
- Meta Descriptions
- Responsiveness
Off-Page SEO
There was a time when keyboard stuffing was acceptable as was the practice of trading with or buying spam links to increase page rankings. Not anymore though. If these were to be done now, websites could be penalized, quite severely.
Yes, search engines do take into account the number and quality of backlines, together. But, remember: Quality is always more important than quantity and it is because of this important key, that it needs to be remembered that while backlines are integral to Off-Page SEO, one solid quality backlink from an authoritative site trumps more than a 100 poor quality links.
SEO is essential, it is the spearhead for all action plans. Why else do you think it rhymes with CEO? It’s that important, that’s why. Perhaps not, but you get the drift.