When it comes to having a successful website platform, the customer should be provided with easy navigation and an eye-catching web design of the website not just to attract more people to the business but to beat the competitors and be chosen over other businesses.

The first impression of the customer is the most important in a website's success. This is because that could be the difference of a customer looking at a website and closing it.

If first impression satisfaction is achieved for a customer this could bring more and more clients with similar interests.

The branding of the website also supports the advertising campaigns of your company by defining a target audience and reaching out to the people that will most likely be interested in the company’s work.

And the expansion of people visiting a website can lead to only one thing: progression and with progression success follows.

In conclusion the lesson is that the first impression for a customer is very important for everything from everyday products to websites and it could be critical for the first steps a business takes.