Be it newbies or seasoned marketers, anyone working in the digital space knows that the golden rule to be upheld and practiced above all else, is to always stay-up-to-date on the ever changing digital trends, the constantly emerging technologies and to be aware of customer expectations. Most marketing practices that are accessible are also the same marketing practices that marketers all round use daily to generate leads and sales. Yet, there are a few considerations to bear in mind, example: digital accessibility. And guess what, digital accessibility will very soon become more than just a phrase you heard somewhere.
Digital marketing is all about generating awareness and interest in a brand/business, right? But it all depends on how good the communication is, how effectively marketers are communicating their potential to customers and this is where accessible marketing comes into play. Firstly, let it be clear that people need to understand your message over any and all mediums, especially the ones that cater to disabled people. If you’re not coherent and clear in your message, customers (including disabled people) might have a vague comprehension which is not what you want.
Going off the first point, it is also important that your assets must be usable by people with disabilities. Doesn’t matter how much money you spent polishing your website if people across the board can’t use it and perform critical skills over it.
So what should marketers be concerning themselves with? Simply put, they need to be aware that every piece of content being put out is accessible for everyone. If your website isn’t digitally accessible, it is liable to lawsuits so why take that risk?
The best way to avoid these heinous lawsuits and also check if your website meets expectant standards, a quick browse of the World Wide Web Consortium will tell you everything you need to know. It contains the web guidelines on how to deliver consistent, conscious experience for all users. It also contains criteria for the accessibility of digital assets.
Knowledge is power and it’s best used to your advantage.
So get reading, get abiding, get started on setting up a space that is inclusive to everyone.