While Digital Marketing is all about using all possible tools to market a product regardless of location or time, igniting a want for products in users, a Digital Marketer is the spark ensuring this desirous flame doesn’t die out.
Imagine yourself to be the driver of a car. Without your knowledge and prowess behind the steering wheel, the vehicle wouldn’t move nor would it be headed at the right pace and in the right direction. Similar is the role of a Digital Marketer. It is their responsibility to make the public more aware of the brand being marketed and use all channels that are at the company’s disposal to do so.
What makes a Digital Marketer stand out though, is their capability to not only use social media channels like emails, search engines and blogs to generate brand awareness but also craftily ensure this marketing is also wireless, targeting audiences even when they’re offline.
Regardless of company size though, the skills a Digital Marketer should be confident in and highly competent in include Content Strategies, SEOs and SEMs, E-Commerce and Social Networking. While most Digital Marketers have qualifications in IT, it wouldn’t come as a surprise if there were those who had academic qualifications in Communications or Marketing before delving deeper into more specific digital spaces.
Digital Marketers are expected to be the eyes and ears of the Digital Marketing Space. Any new trends making their way into the market, Digital Marketers need to already know about them and have a game plan on how to implement them for fruitful outcomes for their businesses.